One Million Moms is Jam Mad at Kellogg's

Those 70,000 harridans of media morality otherwise known as One Million Moms are all jammed up. And it's not because there isn't enough fiber in their diet.

One Million Moms, the media watchdog arm of the Southern Poverty Law Center-designated anti-gay hate group American Family Association, has launched a campaign against Kellogg's over a suggestive play on words used in their latest TV ad for Pop Tarts.

The animated commercial features cartoon mother and father Pop Tarts admiring their newborn baby Pop Tart at the hospital nursery when a nurse walks enters the scene. The dialogue includes: "He so has your peanut butter. Well, he's got your jelly." Then the nurse, while rubbing her hands together ready to devour the baby Pop Tart, then says: "Time for a feeding."

The parental Pop Tarts both say, "No! Ah, jam It!"

"Kellogg's executives apparently don't care about what children hear as long as it puts money in their pockets," OMM said in their latest e-rant. "Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families."

With this latest campaign, Kelloggs joins fellow consumer package goods corporations Kraft and Nabisco along with major network NBC, ABC, CBS, FOX and fellow cable networks the Disney Channel, The Cartoon Network and Hub Network as well KMart, JC Penney, Macy's, Kohls, Toys 'R' Us and Walt Disney World, who all wish that One Million Moms would shut their jam mouths.